A society in which every individual is ready and able to make a conscious choice to adopt an eating pattern precisely attuned to his or her needs. This is the dream of the various stakeholders in the public-private partnership Personalised Nutrition & Health.

The consortium, an initiative of TNO and Wageningen University & Research, is researching the technology and knowledge needed to make personalised food and health advice possible on a large scale. Consumers would then be able to decide for themselves what is healthy for them, while companies can add new value and help society to become a little healthier.