The consortium Personalised Nutrition & Health is an initiative of TNO and Wageningen University & Research. Together with partners they researched the technology and knowledge needed to make personalised food and health advice possible on a large scale.
Consumers would then be able to decide for themselves what is healthy for them, while companies can add new value and help society to become a little healthier. A society in which every individual is ready and able to make a conscious choice to adopt an eating pattern precisely attuned to his or her needs. That was the dream of the various stakeholders in the public-private partnership Personalised Nutrition & Health. The consortium was active from 2016 to 2019, but research on this topic continues.