Effective personalized nutrition advice is both biological and psychological, note industry experts
Personalized nutrition approaches are gaining traction as the notion of a one-size-fits-all approach to health becomes increasingly outdated. Science alone is uncovering the plethora of individual differences which necessitate individualized approaches to health and diet for general wellness, but also to tackle chronic diseases such as diabetes. The market for personalized nutrition is ripe for growth, a fact evidenced by the large amount of consolidation taking place. As this continues, key areas will include the role of the microbiome, the potential use of nutrition targeted technology and offering psychological insights as well as biological when giving personalized advice.